Cultural Maturity confronts the media on multiple levels. It challenges the news media to step forward and provide real leadership. (It contends that the proliferation of “if it bleeds it leads” content leaves the new media with more in common with the afternoon soaps than anything that really informs. And it notes that even the best of “balanced reporting” necessarily stops short of the mature systemic perspective the future will increasingly require.) It observes that the majority of “entertainment” media today is engaged not in real entertainment, but in the selling of artificial stimulation in the same of substance. And it notes that “new media,” even at its best, is more about endless bits of information than the breadth and depth of perspective that culturally mature understanding and action requires.